Here are four effective digital marketing solutions for your business:
1. Search engine optimisationSEO has been used for many years as a way of getting more traffic to websites and bringing in new clients. Getting your website optimised for search engines allows your pages to rank higher on Google and other SERPs, which is beneficial in getting more users clicking on your page. Most users don't look past the first page, so the higher you can get ranked, the better. There are various tricks to the SEO trade, which are easy to implement.
2. Social mediaIn the past, social media was only used for social communication. Now, many businesses have jumped onto these platforms and are successfully using them to engage with their target audience on a more personal level. Each platform offers businesses a variety of ways to market their products and services. Using the correct tactics, content on social media has the potential to be shared worldwide. There are a number of social media channels to choose from – each one offering businesses something different.
3. Mobile marketingMobile marketing is “promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.” Due to the rise in smartphone usage over the last few years, more people are inclined to pay attention to their phone. Are you meeting your audience where they spend a lot of their time?
4. Email marketing
Despite its negative associations, email marketing is certainly not dead. Growing a database of people who want to hear from your business is important. Newsletters can be tailored to the client's needs, so individuals receive emails which are of interest to them. When users go to your website, perhaps have a pop up appear on the screen asking whether they would like to receive regular email newsletters. Although an older form of marketing, it’s still effective, especially with the automation and personalisation capabilities available today.
For more information on digital marketing, please contact us today.